info@denass.com +49 178 6793532

Data Protection

Privacy Policy

This privacy policy clarifies the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and its associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering"). Regarding the terminology used, such as "processing" or "controller," we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Controller:

Name/Owner: Necati Turhan
Street No.: Enrico-Fermi-Strasse 8
ZIP, City, Country: 51429 Bergisch Gladbach, Germany
Phone: +49 160 7518739
Email: n.turhan@denass.de

Types of Data Processed:
– Inventory data
– Contact details
– Content data
– Contract data
– Payment data
– Usage data
– Meta/communication data

Processing of Special Categories of Data (Art. 9 Para. 1 GDPR):
No special categories of data are processed.

Categories of Data Subjects:
– Customers, interested parties, visitors, and users of the online offering, business partners.
– Visitors and users of the online offering.
In the following, we collectively refer to the data subjects as "users."

Purpose of Processing:
– Providing the online offering, its content, and shop functions.
– Provision of contractual services, support, and customer care.
– Responding to contact requests and communicating with users.
– Marketing, advertising, and market research.

As of: 01/2026

1. Terminology Used

1.1. "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

1.2. "Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers virtually any handling of data.

1.3. "Controller" means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

2. Relevant Legal Bases

In accordance with Art. 13 GDPR, we inform you of the legal bases for our data processing. Unless the legal basis is explicitly mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR; the legal basis for processing to fulfill our services, carry out contractual measures, and respond to inquiries is Art. 6 (1) (b) GDPR; the legal basis for processing to fulfill our legal obligations is Art. 6 (1) (c) GDPR; and the legal basis for processing to protect our legitimate interests is Art. 6 (1) (f) GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.

3. Changes and Updates to the Privacy Policy

We ask you to regularly inform yourself about the content of our privacy policy. We will adjust the privacy policy as soon as changes in our data processing practices make it necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.

4. Security Measures

4.1. In accordance with Art. 32 GDPR, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of security appropriate to the risk; the measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access, input, transmission, ensuring availability, and separation of data. Furthermore, we have established procedures to ensure the exercise of data subject rights, deletion of data, and response to data threats. We also consider the protection of personal data as early as the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default (Art. 25 GDPR).

4.2. Security measures specifically include the encrypted transmission of data between your browser and our server.

5. Disclosure and Transfer of Data

5.1. If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transfer it to them, or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g., if a transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract according to Art. 6 (1) (b) GDPR), if you have consented, if a legal obligation provides for this, or on the basis of our legitimate interests (e.g., when using agents, web hosts, tax, financial and legal advisors, customer care, accounting, billing, and similar services that allow us to fulfill our contractual obligations, administrative tasks, and duties efficiently and effectively).

5.2. If we commission third parties to process data on the basis of a so-called "order processing contract," this is done on the basis of Art. 28 GDPR.

6. Transfers to Third Countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this happens in the context of using third-party services or disclosure/transfer of data to third parties, this only occurs if it is done to fulfill our (pre-)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we only process or allow the data to be processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. This means, for example, processing is based on special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

7. Rights of Data Subjects

7.1. You have the right to request confirmation as to whether the data in question is being processed and to receive information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

7.2. According to Art. 16 GDPR, you have the right to request the completion of data concerning you or the correction of incorrect data concerning you.

7.3. In accordance with Art. 17 GDPR, you have the right to demand that relevant data be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, to demand a restriction of the processing of the data.

7.4. You have the right to request that you receive the data concerning you, which you have provided to us, in accordance with Art. 20 GDPR and to demand its transfer to other controllers.

7.5. Furthermore, according to Art. 77 GDPR, you have the right to lodge a complaint with the competent supervisory authority.

8. Right of Withdrawal
You have the right to withdraw consents granted pursuant to Art. 7 (3) GDPR with effect for the future.

9. Right to Object
You can object to the future processing of the data concerning you at any time in accordance with Art. 21 GDPR. The objection can be made in particular against processing for the purposes of direct marketing.

10. Cookies and Right to Object to Direct Marketing

10.1. "Cookies" are small files that are stored on the users' computers. Different information can be stored within the cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offering. Temporary cookies, or "session cookies" or "transient cookies," are cookies that are deleted after a user leaves an online offering and closes their browser. Such a cookie can, for example, store the content of a shopping cart in an online shop or a login status. Cookies are referred to as "permanent" or "persistent" if they remain stored even after the browser is closed. For example, the login status can be saved if users visit after several days. Likewise, the interests of users used for reach measurement or marketing purposes can be stored in such a cookie. "Third-party cookies" are cookies from providers other than the controller who operates the online offering (otherwise, if they are only its cookies, they are called "first-party cookies").

10.2. We use temporary and permanent cookies and clarify this within our privacy policy. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the browser's system settings. Excluding cookies can lead to functional restrictions of this online offering.

10.3. A general objection to the use of cookies used for online marketing purposes can be declared for a variety of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that in this case, not all functions of this online offering may be usable.

11. Deletion of Data

11.1. The data processed by us will be deleted or restricted in its processing in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and no legal retention obligations prevent deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.

11.2. Germany: According to legal requirements, retention takes place in particular for 6 years according to § 257 (1) HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years according to § 147 (1) AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).

12. Order Processing in the Online Shop and Customer Account

12.1. We process our customers' data as part of the ordering processes in our online shop to enable them to select and order the chosen products and services, as well as their payment and delivery or execution.

12.2. The processed data includes inventory data, communication data, contract data, payment data, and the data subjects are our customers, interested parties, and other business partners. Processing is carried out for the purpose of providing contractual services as part of the operation of an online shop, billing, delivery, and customer services. Here we use session cookies for storing the contents of the shopping cart and permanent cookies for storing the login status.

12.3. Processing is based on Art. 6 (1) (b) (execution of order processes) and (c) (legally required archiving) GDPR. The information marked as required is necessary for the justification and fulfillment of the contract. We disclose the data to third parties only in the context of delivery, payment, or within the framework of legal permissions and obligations towards legal advisors and authorities. The data is only processed in third countries if this is necessary for the fulfillment of the contract (e.g., at the customer's request upon delivery or payment).

12.4. Users can optionally create a user account, in which they can specifically view their orders. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data with regard to the user account will be deleted, subject to its retention being necessary for commercial or tax reasons according to Art. 6 (1) (c) GDPR. Information in the customer account remains until its deletion with subsequent archiving in the case of a legal obligation. It is the responsibility of the users to secure their data before the end of the contract if they have terminated it.

12.5. As part of registration and renewed logins as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the users' protection against misuse and other unauthorized use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so according to Art. 6 (1) (c) GDPR.

12.6. Deletion takes place after the expiry of legal warranty and comparable obligations; the necessity of keeping the data is reviewed every three years; in the case of legal archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); information in the customer account remains until its deletion.

13. Business Analysis and Market Research

13.1. In order to operate our business economically and to recognize market trends as well as customer and user wishes, we analyze the data available to us regarding business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, and metadata on the basis of Art. 6 (1) (f) GDPR, whereby the data subjects include customers, interested parties, business partners, visitors, and users of the online offering. The analyses are carried out for the purpose of business evaluations, marketing, and market research. In doing so, we may take into account the profiles of registered users with details, e.g., on their purchasing processes. The analyses serve us to increase user-friendliness, optimize our offering, and improve business efficiency. The analyses serve us alone and are not disclosed externally unless they are anonymous analyses with summarized values.

13.2. If these analyses or profiles are personal, they will be deleted or anonymized upon termination by the user, otherwise after two years from the conclusion of the contract. In addition, overall business analyses and general tendency determinations are created anonymously wherever possible.

13.3. Checking a customer's creditworthiness is permissible if there is a risk of payment default, i.e., if the goods are delivered before payment has been received (e.g., when the customer chooses "purchase on account"). No risk of default exists, however, if the customer chooses the "prepayment" option or carries out payment via third-party providers such as PayPal.

14. Credit Information

14.1. If we provide services in advance (e.g., when purchasing on account), we reserve the right to obtain identity and credit information for the purpose of assessing the credit risk on the basis of mathematical-statistical methods from specialized service companies (credit agencies) to protect our legitimate interests.

14.2. As part of the credit check, we transmit the following personal data of the customer (name, postal address, date of birth, details of the type of contract, bank details) to the following credit agency: SCHUFA-Gesellschaft (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden), data protection information: https://www.schufa.de/de/ueber-uns/daten-scoring/.

14.3. We process the information received from the credit agencies about the statistical probability of a payment default as part of an appropriate discretionary decision on the establishment, implementation, and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance performance in the event of a negative credit check result.

14.4. The decision as to whether we provide advance performance is made in accordance with Art. 22 GDPR solely on the basis of an automated decision in individual cases, which our software performs based on the information from the credit agency.

14.5 If we obtain express consent from you, the legal basis for the credit report and the transmission of the customer's data to the credit agencies is the consent according to Art. 6 (1) (a), 7 GDPR. If no consent is obtained, our legitimate interests in the security of your payment claim are the legal basis according to Art. 6 (1) (f) GDPR.

15. Contact and Customer Service

15.1. When contacting us (via contact form or email), the user's details are processed for the purpose of handling the contact inquiry and its management in accordance with Art. 6 (1) (b) GDPR.

15.2. The user's details may be stored in our Customer Relationship Management system ("CRM System") or comparable inquiry organization.

15.3. We delete the inquiries if they are no longer necessary. We review the necessity every two years; we store inquiries from customers who have a customer account permanently and refer to the customer account details for deletion. Furthermore, legal archiving obligations apply.

16. Collection of Access Data and Log Files

16.1. On the basis of our legitimate interests within the meaning of Art. 6 (1) (f) GDPR, we collect data about every access to the server on which this service is located (so-called server log files). Access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.

16.2. Log file information is stored for a maximum of seven days for security reasons (e.g., to investigate misuse or fraud) and then deleted. Data whose further retention is required for evidentiary purposes is excluded from deletion until the final clarification of the respective incident.

17. Online Presence in Social Media

17.1. We maintain online presences within social networks and platforms based on our legitimate interests within the meaning of Art. 6 (1) (f) GDPR to communicate with the customers, interested parties, and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

17.2 Unless otherwise stated in our privacy policy, we process user data if they communicate with us within social networks and platforms, e.g., write posts on our online presences or send us messages.

19. Communication via Post, Email, Fax, or Telephone

19.1 For business transactions and marketing purposes, we use means of remote communication such as post, telephone, or email. We process inventory data, address and contact data, as well as contract data of customers, participants, interested parties, and communication partners.

19.2 Processing is based on Art. 6 (1) (a), Art. 7 GDPR, Art. 6 (1) (f) GDPR in conjunction with legal requirements for promotional communications. Contact is only made with the consent of the contact partners or within the framework of legal permissions, and the processed data is deleted as soon as it is not required and otherwise upon objection/withdrawal or the loss of the authorization basis or legal archiving obligations.

20. Newsletter

20.1. With the following information, we inform you about the contents of our newsletter as well as the registration, shipping, and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

20.2. Content of the newsletter: We send newsletters, emails, and other electronic notifications with promotional information (hereinafter "newsletter") only with the consent of the recipients or legal permission. Information about our products, offers, promotions, and our company.

20.3. Double-Opt-In and Logging: Registration for our newsletter takes place in a so-called double-opt-in process. Subscriptions to the newsletter are logged in order to be able to prove the registration process according to legal requirements. This includes storing the time of registration and confirmation, as well as the IP address.

20.4. Shipping service provider: The newsletter is sent using "Zoho Campaigns," a newsletter shipping platform from Zoho Corporation GmbH. You can view the privacy policy of the shipping service provider here: https://www.zoho.com/de/privacy.html.

20.11. Newsletter recipients can cancel the receipt of our newsletter at any time, i.e., revoke their consent. You will find a link to cancel the newsletter at the end of each newsletter.

21. Integration of Third-Party Services and Content

21.1. Within our online offering, we use content or service offerings from third-party providers based on our legitimate interests to integrate their content and services, such as videos or fonts. This always assumes that the third-party providers of this content perceive the IP address of the users.

21.2. If our customers use the payment services of third parties (e.g., PayPal or Sofort), the terms and conditions and privacy policies of the respective third-party providers apply.

Status of the Privacy Policy: 01/2026

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